Sunday, August 29, 2010

2010 Hummer H4

We don’t yet know what it will look like, but the General has officially confirmed the 2010 Hummer H4 – the smallest Hummer to date. Considering that Hummer sells about 3 times as many H3′s as it does H2′s, the sky is pretty much the limit for sales of the new baby Hummer.

When the Hummer first came out, it was all about being huge and unforgiving, with a big, macho image. Nowadays, most Hummer drivers cruise around in the H3, because it’s still got the Hummer attitude without the ridiculous size. When the H4 debuts, it could steal sales from people who would otherwise buy a Jeep Wrangler or something of that sort.

GM – Be warned though. Don’t go FWD with this new Hummer – it could ruin the Hummer brand. Stick with RWD / 4WD, and avoid the cute. If you do that, you’ll sell tons of these little things.

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